Media Audiences

Everything that is a media product has a target audience that it needs to appeal to. The whole product and everything on it has to be there for a reason and the reason is to appeal to its audience. There are audiences theories used by the media:

-> Hypodermic needle: This theory says that audience receives the information that they are showing without actually thinking about it. As the name itself says is like they are being injected the information on their brains.

-> Two step flow: This theory says that the media works on more ''powerful'' people and those will pass the information to other people in greater numbers.

-> Uses in gratification: this meaning the personal satisfaction each person gets from media. Media is used for entertainment, education and information, people are influences 75% by the media. Their life decisions might depend on what they watch, play or listen to.

The gratification from each media product varies from person to person, it might be that they feel alone and need company, it might mean people are so worried about their lives they need an escape from reality.